Computers themselves, and software yet to be developed, will revolutionize the way we learn. -Steve Job
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. -Steve Job
Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it. -Steve Job
The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts. -Steve Job
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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. -Steve Job
We made the buttons on the screen look so good you'll want to lick them. -Steve Job
I want to put a ding in the universe. -Steve Job
Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'. -Steve Job
As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids. -Steve Job
I believe life is an intelligent thing: that things aren't random. -Steve Job
When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. -Steve Job
The networks are in business to give people exactly what they want. -Steve Job
Everyone here has the sense that right now is one of those moments when we are influencing the future. -Steve Job
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. -Steve Job
My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. -Steve Job
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I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was 23 and the way I handled that. -Steve Job
Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields. -Steve Job
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient. -Steve Job
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done. -Steve Job
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. -Steve Job
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes? -Steve Job
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. -Steve Job
Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds and we look back. It is the most awesome tool that we have ever invented. I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time, historically, where this invention has taken form. -Steve Job
The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people - as remarkable as the telephone. -Steve Job
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I think we're having fun. I think our customers really like our products. And we're always trying to do better. -Steve Job
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry. -Steve Job
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. -Steve Job
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines. -Steve Job
The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade. -Steve Job
It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic. -Steve Job
You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent. -Steve Job
Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day. -Steve Job